Job Description - Marketing & Communications Manager

Job Title

Director of Sales & Marketing

Reporting to

General Manager

Start date

May -June 2026

Job Overview

Plan, direct and evaluate sales and marketing activities at the hotel to include direct sales, catering sales, room sales, food and beverage sales, reservations and convention services and manage in concert with corporate-level staff, public relations and advertising efforts to maximize profit potential and enhance hotel image. Products developed and services provided are instrumental in promoting and maintaining a true competitive advantage in the marketplace.

Physical Work location

Phnom Penh, Cambodia

Key responsibilities

Administration

• Ensures efficient and effective management of the marketing / sales division towards attainment of overall company objectives and operational goals..
• Analyze market trends, demand segments, and competition to optimize pricing and inventory management
• Develops, communicated and enforces policies, priorities, procedures and administrative standards.
• Defines job authorities, assigns accounts and market segment responsibilities.
• Set individual goals and establishes standards of performance.
• Solicits sales personally on selected accounts to increase business and support good customer relations.
• Interprets market research data.
• Maintain an ongoing competitive analysis of the group and travel industry in local marketplace.
• Ensures that current, accurate and relevant marketing/sales management data are readily available to support and document decision-making processes.
• Produces reports, statistics and related information for higher level authority as requested.
• Acts in a consultative capacity to the General Manager and other members of the Executive Committee on Marketing/Sales issues.

Financial and Revenue Responsibilities

• Prepares and presents profit plan / budget to approving authorities.
• Drive revenue performance (RevPAR, ADR, occupancy)
• Oversee the development of annual budgets and forecasts in collaboration with other department heads.
• Monitor and controls expenditures. Identifies significant deviation(s) and determines reasons for the same.
• Authorizes deviations or takes corrective action to stay within budget allocated to ensure that results produced continue to justify fund expended.
• Establishes and maintains accurate forecasting procedures.
• Controls public space inventory so that combined group-catering events generate maximum revenues per available room.

Training and Human Resources

• Provides direction, leadership and support to division staff.
• Lead, mentor, and motivate a high-performing sales team to meet and exceed targets
• Plans, supervises and evaluates work.
• Provides training and creates opportunities for growth and development.
• Approves all personnel actions, including promotions, demotions, discipline and involuntary terminations.
• Provides advice and guidance to ensure optimal marketing effectiveness.
• Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
• Treat complaints of harassment and discrimination promptly and confidentially.
• Treat customers and colleagues from all cultural groups with respect and sensitivity.
• Identify and deal with issues which may cause cross cultural conflict or misunderstanding.

Guest Service Responsibilities

• Develop active communications and close rapport with Convention and Visitors Bureaus, Accor Corporate Sales Offices, planner associations and other sources of sales information and support.
• Support awareness and engagement of Accor's loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Lead the ideation and execution of immersive guest experiences that bring the brand's adventure, wellness and lifestyle philosophy to life.
• Develops, implements and evaluated short-term tactics and long-range marketing/sales plans and programs focused on customer needs and expectations.
• Identifies and researches practical and academic trends as they relate to the hospitality industry.
• Manages caterings/banquet and convention service functions to ensure high degree of customer satisfaction and promote return/future business.
• Personally, solicits feedback from meeting planners, group members and local catering clients on quality of service provided.

Sales and Marketing Responsibilities

• Direct the Sales & Marketing department to achieve objectives established in the Organization's Strategic Plan.
• Develops strategies for forecasting and analyzing marketing/sales needs and developing effective product responses, delivery systems and methods for measuring and evaluating results.
• Develop and implement commercial strategies for the hotel.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Create and implement integrated marketing plans, including digital marketing, social media, and promotional events
• Ensure alignment of sales and marketing expenses with the annual business plan and hotel profitability
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel's comp set.
• Identifies the need for timely adjustment of marketing plans and priorities to meet changing economic and competitive conditions.
• Directs the development of effective public relations, advertising and promotional campaigns utilizing a variety of media resources to support the organization in reaching its states objectives.
• Develops systems to measure and evaluate the effectiveness of media campaigns, the utilization, acceptance and consumer popularity of new/improved product lines and the net effect on the property's position in terms of increasing competitive advantage.
• Plans, develops and executes marketing plan to provide direction and a specific plan of action.
• Develops new and/or improved products to improve competitive position and maximize profitability.
• Promoted marketing awareness and communicate marketing objectives to support achievement of plan and sales goals.
• Plans, manages and evaluates the financial operations of Marketing / Sales division to ensure cost effectiveness and optimum utilization of resources.

Miscellaneous

• Maintains active role in community, civic and industry organizations to promote property resources.
• Conducts or manages research and/or telemarketing efforts to develop new group business, to better understand competitive activity and to penetrate and develop new markets.
• Confers with executive managers vis-à-vis comprehensive product development/marketing needs, methodologies and resources, to promote acceptance of new/improved products, to solicit feedback and to coordinate various phases of overall marketing/sales efforts.
• Maintains an awareness of community and national, political, economic and social factors which impact profit objectives in the hospitality industry.
• Coordinates inter-hotel assistance for serving group business.
• All staff are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances.
• All staff may be assigned to other duties in the hotel as and when required by business levels.

GENERAL DUTIES:

• Health and Safety
• Ensure that all potential and real Hazards are reported immediately and rectified
• Be fully conversant with all departmental Fire, Emergency and Bomb procedures
• Ensure that all emergency procedures are rehearsed, implemented and enforced to provide for the security and safety of guests and employees
• Ensure the safety of the persons and the property of all within the premises by fairly applying Hotel Regulations by strict adherence to existing laws, statutes etc.
• Ensure all staff within the department work in a manner which is safe and unlikely to give risk of harm or injury to selves or others
• Use safe manual handling techniques and practise safe work habits
• Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic.
• Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.

Requirements

1. Professional Experience.
2. Senior Hospitality Leadership: Minimum of 8–10 years of progressive experience in hotel sales and marketing, with at least 3–5 years in a senior management role (Director level) within an international 5-star hotel brand.

• Regional Expertise: Proven track record in the South East Asian market, specifically within Cambodia or similar emerging markets, with a deep understanding of local business culture and travel trends.

• Brand Experience: Previous experience with Accor or similar global hotel groups is highly preferred. Familiarity with the "Heartist" culture and loyalty programs (e.g., ALL – Accor Live Limitless) is a significant advantage.

• Diverse Revenue Streams: Demonstrated success in managing multiple revenue centers including Room Sales, MICE (Meetings, Incentives, Conferences, Exhibitions), Catering, and Food & Beverage.

2. Technical Skills & Knowledge

• Digital Marketing Mastery: Advanced knowledge of SEO/SEA, paid media, social media strategy, CRM/email campaigns, and Metasearch management.

• Strategic Revenue Management: Proficient in analyzing market trends, competitive benchmarking, and manipulating data to drive RevPAR, ADR, and Occupancy.

• Financial Acumen: Expert-level skills in annual budgeting, financial forecasting, and P&L management, with a disciplined approach to controlling expenditures.

• Systems Proficiency: Familiarity with hotel property management systems (PMS), central reservation systems (CRS), and advanced CRM software.

3. Education & Qualifications

• Academic Background: Bachelor's degree in Hotel Management, Business Administration, Marketing, or a related field. An MBA or professional certifications in Hospitality Marketing is preferred.

• Language Skills: Proficiency in English (written and spoken) is essential for international corporate reporting. Proficiency in Khmer or other regional languages is a distinct advantage for local community engagement.

4. Leadership & Soft Skills

• Strategic Vision: Ability to identify long-term market shifts and adapt marketing plans to maintain a competitive advantage.

• People Management: A mentor-style leader capable of managing, motivating, and training a diverse, multicultural team while enforcing high performance standards.

• Cultural Sensitivity: High level of emotional intelligence and respect for cultural diversity, with the ability to navigate cross-cultural conflicts and foster an inclusive workplace.

• Relationship Building: Exceptional networking skills to maintain rapport with Convention Bureaus, corporate offices, and local civic organizations.

5. Personal Attributes

• Results-Oriented: A proven "hunter" mentality regarding sales, with a personal commitment to soliciting key accounts and closing high-value deals.

• Crisis Management & Safety: A proactive mindset toward Health & Safety, with the ability to enforce emergency procedures and maintain the security of guests and intellectual property.

• Adaptability: Comfortable working in a fast-paced environment and willing to assist in other hotel duties as required by business levels.

Salary range

USD3,000 – USD3,500 Gross

Benefits

• Competitive salary aligned with market benchmarks
• Service charge / gratuity distribution
• 13th month salary / annual bonus (performance-based)
• Salary review (annually or based on performance)
• Medical insurance coverage
• Personal accident insurance/ NSSF
• Annual health check-up
• Annual leave (based on years of service)
• Public holidays (as per government regulations)
• Sick leave
• Maternity leave / paternity leave
• Compassionate leave (bereavement)
• Marriage leave
• Duty meals provided during working shifts
• Uniform provision and laundry service
• Locker and changing facilities
• Employee of the Month / Year awards
• Long service awards
• Birthday celebrations
• Staff events and team-building activities
• Recognition programs and appreciation initiatives
• Discount on hotel rooms (employee rate)
• Discount on food & beverage outlets
• Family & friends rates
• Access to hotel facilities (as per policy)
• On-the-job training and cross-exposure opportunities
• Leadership development programs
• Opportunities for promotion and internal transfers

Working days

Monday to Saturday

Working hours

8.30am - 6pm

Interview process

2-3 Steps (with HRM, GM)

Recruiter contact details

[email protected]

+855 (0) 706 801 81 (Telegram)

+855 (0) 175 000 80 (WhatsApp)